The primary value that a marketer expects to receive from a customer in an exchange relationship is:____.

The primary value that a marketer expects to receive from a customer in an exchange relationship is revenue, or more specifically, profit. Marketers offer products or services to customers in exchange for payment, and they expect to earn more revenue from the exchange than the cost of providing the product or service. This profit is the primary value that a marketer seeks to gain from a customer in an exchange relationship.