Question
subway recognized that it was no longer possible to reach and effectively persuade its audiences through traditional media and advertising alone. the company needed to combine its traditional advertising efforts with its digital media presence and efforts as well as the user interface experience in online ordering on subway's website or app. this best describes a(n) approach.
Answer
Integrated marketing approach
- What is the situation with Subway's advertising efforts? A: Subway recognized that it was no longer possible to reach and effectively persuade its audiences through traditional media and advertising alone.
- What solution did Subway implement to address the situation? A: The company needed to combine its traditional advertising efforts with its digital media presence and efforts as well as the user interface experience in online ordering on Subway's website or app.