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Question

which of the following is not one of the advantages of global branding? economies of scale in manufacturing option to use the same advertising campaign in multiple countries ability to adapt products and positioning to local cultural differences economies of scale in product development

Answer

The development of a global brand brings benefits such as economy of scale in production and packaging, leading to lower marketing costs and increased leverage. However, it comes with certain drawbacks due to differences in legal systems, business climates, and customer preferences across nations. As a result, even with a strong global brand and customer support, there are significant disparities between countries. Companies must consider whether to market multiple brands globally or have a single global brand strategy. Adaptation of communication plans and marketing mix regionally in response to regional requirements may be necessary. Coca-Cola, for example, uses the Dasani brand for its water products but the Coke name for its cola products worldwide. To learn more about customers, visit brainly.com/question/13735743 #SPJ4.