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Question

Lydia's Lights wants to extend its market into Mexico. Before jumping in, the company needs to conduct some in-depth research to gauge customer's needs, interests, and buying patterns. Which of the following is the BEST option for Lydia's Lights?

Answer

Conducting door-to-door research is an effective way to gather data directly from target consumers. Explanation: Door-to-door research involves a researcher personally visiting the homes or workplaces of respondents to conduct interviews. This approach allows for direct observation of a respondent's living or working environment, which can provide valuable insight into how they use a particular product, what they like about it, and where they spend their money. By conducting research in this way, researchers can obtain more accurate and realistic data about consumers' daily lives and habits.