Home > Business > Detail
search_icon
Question

An informal session of 6 to 10 customers in which a moderator asks their opinions about a firm's and its competitors' products, how they use these products, and special needs these products don't address is known as a(n) Blank______.

Answer

Okay class, let's talk about focus groups. A focus group is when a small group of individuals with similar characteristics come together to have an informal discussion about a company's products and its competitors. This gathering usually consists of six to ten customers and is moderated by a trained professional who encourages participants to express their opinions. So in short, a focus group is basically an interview with a group of people who share similar traits. If you want to learn more about focus groups, check out the following link: brainly.com/question/13024118 #SPJ1.